Traffic Rockstars simply blew me away when I was invited to recently take a peek at their new ‘Expo-Style’ training center.
I couldn’t help but think what a ’stupidly-simple’ one-stop tool, specifically set up for the internet marketing newcomer.
If you’ve ever visited a ‘real-life’ expo you’ll know that there are many exhibitors revealing their products and wares. Well this is no different… with the one exception.
You no longer have to leave your home to attend. Yep that’s right!
You simply log on using your Free Membership details, and with the single click of your mouse, you can enter any of the many internet marketing sections to either watch a specific video training tutorial or chat live to one of many internet marketing experts for advice, tips, shortcuts or just a general chat. Awesome!
I just wished this concept was around 9 years ago, if would have literally saved me hundreds of hours of research and thousands of pounds on pure junk products.
Hand-on-heart, if Traffic Rockstars can’t finally help you realize your true potential; give you a tremendous kick-start if you’re just starting out or put you on the right path to getting that think called ‘Traffic’ to your newest venture… I’ll eat my hat! Seriously!
Built by two passionate ladies who excel in their own internet marketing businesses, I advise to get over there now to check it out, sign up for free and start mastering internet marketing once and for all.
Email marketing leads, otherwise known as ‘email leads you can market to’, is the lifeblood of all internet businesses.
Although this article doesn’t extend to a full blueprint, I’m going to share with you now a top ten list of how to start generating your own subscribers (assuming you have your own website or can build a web page) that will produce email marketing leads you can start promoting to, not just short term but for total duration that you’re website/page has an online presence.
Before we get started, these techniques are all ‘whitehat’ strategies (ethical business practices), not ‘blackhat’ (spamming or getting on the wrong side of your internet service provider, autoresponder company, or even Google for that matter).
The following tips on generating email marketing leads will serve you well if you are contemplating an email marketing campaign; starting a new online business or just need to know how to set the whole process up.
1. First of all you need an autoresponder, a marketing software tool that enables you to upload a sequence of specific messages to, an begin communicating with your subscribers on autopilot. These messages are delivered to your subscribers at varying intervals, set by you, normally 3,4,5,6,7 etc, days apart.
There are quite a few good autoresponder companies around, but you want to choose one that has been around for a while, has good deliverability statistics, ease of use, good customer service and has many help features; online help chat system along with helpful video tutorials for every aspect of your email marketing leads. (see my recommendation at the bottom of this article)
2. Once you log in to your autoresponder company’s website, you’ll want to start setting up your first campaign (how to do this is quite straight forward and with help tutorials at hand, will be easier than you think), enter all the required details: name of your campaign, list name, your company information, default and global settings, your opt-in web form etc. Your email messages will be the last thing to upload.
3. You now want to obtain the special code that is automatically produced by the autoresponder company and upload this to your website or specific web page, landing or squeeze page where it’s to be seen by prospective subscribers, normally the home page, or subscribe.html page where your visitors can subscribe from.
4. I’m assuming at this stage that you’ve already researched your specific niche thoroughly and you know what sort of content or email messages you’re going to be loading into you sequential autoresponder. If you haven’t, let’s use my example and see why I would want to use an autoresponder in the first place:
Let’s say I have a website pertaining to (this could be anything you desire) weight loss, and I was selling an ebook and audio course that could help people lose 5 pounds every week for as long as they wanted.
I’ve carried out my research using Google, Yahoo, MSN, Amazon, Ebay, Weight Loss Forums and the like and I have specific keywords chosen around the ‘weight loss’ theme. I have my squeeze page ready and I just want to write a killer headline that will entice viewers to claim my free report.
I give away a free report I’ve made using Private Label Content in exchange for entering their name and email address into my opt-in form, so I can follow up with my subscribers using my autoresponder, and named it:
“Lose 5 Pounds Every Week Using Any One of These 15 x 5-Minute Workouts.”
What do I do now?…
5. Upload the opt-in form from my autoresponder company to my squeeze page or home page. Upload the free report after converting it to PDF. I’ve also entered some good benefit-packed bullet points which helps give the reader good reason to obtain the free report.
6. Uploaded my autoresponder with 7-10 content-rich messages, more if you can, so I can start building a trusting relationship with my subscribers. You see, they won’t know you yet and will be very skeptical with what they receive from you. When you send valuable content; weight-loss tips, articles, free goodies related to weight loss etc, your readers will start to acknowledge that you come across as an expert in your field. They will start looking out for your emails at which stage, trust has been developed.
7. Each message I upload to my autoresponder, I place a signature file at the bottom of each email, maybe even a link at the top and middle section of my email, which links back to the actual product I am selling.
A signature file at the end of any email will look something like this example:
Your Name
www.YourDomainName.com/affiliate-link-here.html
Helping 1278 People to Date… Lose Weight Without Fad Diets or Stress
8. If you intend using an opt-in form on the home or landing page of a website, don’t do what 99% of businesses do:
“Subscribe To Our Newsletter” – How boring! Keep the opt-in form where it can be seen – above the fold. This is at the appropriate page of your website where a visitor wouldn’t have to scroll down to see it. When a visitor comes to your site, you virtually have 2 seconds to grab their attention – If the headline of your websites’ home page doesn’t say what your visitor wants to hear, they’ll leave to see what your competition has to offer instead and you’ve lost that visitor for good.
Give them a compelling reason to stay, at least to read what you have to offer, or to sign up for your newsletter or free report.
Having a bland opt-in form is just another way of saying “Sign Up For My Newsletter If You Want” – Instead, be creative. What’s the reason you want someone to come to your website for in the first place? To get a sale so you can make a profit… right?
So, let’s say you specialize in mortgages, instead of having a basic opt-in ‘Get Our Newsletter’ form, jazz it up a little. Enclose it within a border and give it a ‘Reason to Subscribe’ headline, something like:
“Tired Hunting Around For A New Mortgage? Get 25 Top Tips That Are Guaranteed To Save You Money On Your Next Biggest Investment.”
Wow… what a transformation, and that basically took me a few seconds. Get the idea?
9. Ok, your autoresponder opt-in form is uploaded to your site. You’ve given it a good headline to entice visitors to leave their name and email address in exchange for additional information; free report, free book chapter, free tips or whatever the case may be. You’ve added a few beneficial bullet points that helps the reader browse quickly through the benefits of why your free report can help them lose weight. Your free report is uploaded and you’re ready to go. Now what?
10. After driving traffic to your web page you see a few sales and get excited. Your email messages you loaded into your autoresponder, though, have exhausted and you don’t know how to keep in touch with those subscribers that you’ve taken time out to acquire. Simple! Load up your autoresponder with more content rich emails.
(One word of warning – There’s nothing worse than receiving endless emails promoting a product that one of your readers has already purchased. This can lead to your hard-earned subscriber unsubscribing and never to be heard of again. This would be a pure shame and the way to get around this would be to transfer the subscriber over to a separate ‘buyer’ email list. This can be done automatically when using the autoresponder I highly recommend.)
Send out a weekly broadcast offering related products from other reputable companies and earn a commission.
Build a blog and send out a broadcast to your subscribers asking them to post comments on your input and start interacting with them.
Load your blog with content-rich articles from ezine directories or private label articles that you can purchase quite cheaply, modify, and claim authorship to then send a broadcast to your email list referring them to your blog to view the new content.
Adding good content to your blog at least once a week and then sending out a broadcast to your subscriber list to go and view it and post comments, is a sure-fire way to stay in touch and maintaining the longevity of your list who have become accustomed to receiving valuable information from you in the first place.
Building your email list to large numbers; 10,000 – 20,000 – 50,000 and looking after them with quality regular content; back-end sales, even cross-selling, can bring an annual profit potential of several thousand, even hundreds of thousands in additional revenue.
A highly lucrative investment from such a small outlay by simply implementing a sequential autoresponder into your business.
Have you ever thought about sharing your life’s story and strategies for success with the world?
Have you ever written down four or five how-to lessons about life or business and thought, “Man, people would pay for this hard-earned wisdom.”
If yes, then you’re a lot more like the “gurus” than you might have thought.
(And you might as well get paid like them, agreed?)
Legendary trainers like Tony Robbins, Jack Canfield, Deepak Chopra, John Gray, and Marianne Williamson all decided at some point to teach others. So did I.
Want to be the next guru in your field?
If so, you have to learn to position, promote, and get paid like one. Learn how in this complimentary video:
This amazing in-depth training video will teach you how Brendon Burchard went from bankrupt and unknown to $4.6 million in 24 months with just one assistant.
You’ll learn:
* How he used an innovative (and simple) strategy to write a short how-to ebook and get it downloaded 117,000 times, making him an instant expert (and rich guy).
*How he skipped the speaking circuit advice of starting out at a few hundred bucks per speech and LEAPED to $25,000 per speech with one secret approach to getting
booked as a speaker.
*How he pulls in $500,000 plus paydays (that’s net) in just one easy to create weekend seminar.
*How he gets coaching clients to pay $25,000 a year without having to work with them one-on-one every month.
*How a weird accident led to millions of dollars online with a ONE-PAGE continuity program.
Brendon is the go-to guy for authors, speakers, coaches, seminar leaders and online marketers. This insanely detailed and innovative training will show you why.
Tony Robbins, John Gray, David Bach, Brian Tracy, Frank Kern and Paula Abdul call on Brendon for his strategies. I’m thinking you can learn something from him too
Here’s a great video explaining everything there is to know about FTP (File Transfer Protocol). If it helps with your understanding of FTP in a clear and concise manner, be sure to comment below. I’m quite sure you’ll enjoy it.
How To Write Effective Sales Copy
If you’ve ever tried writing a sales letter and got stuck, or worried about your response rates, your methods, or even never written a sales letter before, I’m going to give you a quick and easy top to bottom formula to follow, and add on some rules to finish off. [...]
