Internet and affiliate marketing, without a doubt, can be confusing for many – let alone the internet ‘newbie’, however, the purpose of this blog is to give helpful Internet marketing advice, share experiences, ethical practices and expand the skill sets amongst individuals and small businesses looking to enter into the world wide web as a main or additional revenue stream.
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I’m hoping to get my lead generation website up and running in the next few weeks primarily to seek leads to introduce into my mlm business. What sort of stuff can I put on my squeeze page without giving too much away so people can leave me their name and email address. Hope you can help.
Hi Malcolm and thanks for your question.
You want to build your squeeze page with a few of these things in mind:
Don’t over-clutter your squeeze page. Too much copy to read can be off-putting for a prospective subscriber.
You’ll have less than 5 seconds to grab the reader’s attention so you want to make your headline as powerful as possible.
Get to the point with the main purpose of the squeeze page for example, if you’re squeeze page is primarily aimed at getting people to sign up to your MLM opportunity – give them a reason to do so.
Offer a free 5-10 page report (make one yourself or outsource it) for example: “11 Sure-fire Ways To Guarantee Success In Any MLM Business.”
You need to build trust with your subscribers so don’t expect people to sign up to your opportunity immediately – they won’t.
Your free report could then have 11 of your best techniques that people can follow and incorporate into their own business or mlm opportunity, should they decide to join yours.
Load up your autoresponder with a minimum of 8 (or more) follow-up messages with each one offering a valuable tidbit of information with your sign-up link at the bottom. Have these set at around 4-5 days apart.
Focus on the end result – Getting sign-ups for your MLM business and building a reputable downline.
Build a ‘Curiosity Factor’ into your squeeze page which basically means offering information that makes the prospective subscriber curious with the aim that they’ll have to enter their name and email address to get it.
Never ever load information into your follow-up autoresponder that doesn’t relate to what you’re trying to achieve. For instance: If you promised them 11 sure-fire ways to build a successful downline for example, give them exactly that and not ‘5 tips to cure impotence.’ This would be asking for trouble and you’ll soon see your efforts wasted.
Building trust is the only way to build a successful business. Give away free stuff periodically in your autoresponder that pertains to your niche and you’ll soon learn that your subscribers will look forward to receiving your email rather than deleting it, even before it’s opened.
Hope this helped and the best of luck.
Hans